In general, when great boutiques launch labels the result is golden. Case in point: Opening Ceremony, Anica, Creatures of Comfort, Ten Over Six. And now Hawaiian-based retailer Aloha Rag joins those ranks. Known for their cutting-edge selection of high end designers like Margiela, Jil Sander and Golden Goose, it’s no surprise that Aloha Rag decided to add designer to their resume. Their debut collection (designed by owner Tatsugo Yoda) is finally in store, and just like their skill at curating a high-fashion boutique, they’ve got mad design skills too. [READ MORE...]
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It’s a great day when you’re rewarded for buying Margiela. Aloha Rag is having a special Martin Margiela promotion. Buy any piece from the designer and get a free plastic coated tote while supplies last.

photo via WWD
Hawaii born retailer Aloha Rag has been outfitting the islands in non-islandy contemporary pieces from designers like Chloe and Henrik Vibskov for years, and now they’re adding designer to their resume. The boutique will venture into the world of fashion design this spring, and although they have yet to release images of the collection (named Aloha Rag), they have released a couple rough sketches to WWD seen here. Looks like they’ll be dressing him and her.





