Built by Wendy and I go way back. OK, we don’t personally know each other but I’ve been a fan for years and even carried the line at my boutique in SF a handful of years back. And she was one of the first designers I interviewed here on StyleBite. Her fun, easy-going pieces were a daily staple and I was bummed when the label sort of faded out recently. But happy days have come because designer Wendy Mullin has a new label — Soft Rock, and it wins. The collection is seasonless, and basically an alternative to wearing sweatpants out in public. Basically I want every single piece. The prices are reasonable as well. Ranging from $65 – $185 on the high end. Shop here.