What’s the Deal?

by Tina on October 26, 2010

Loyal readers, this post is for you. I’m sure you’ve noticed that I’ve somewhat neglected Style Bite over the last year. Well, here’s my chance to tell you what’s going on with Style Bite and why.

I started this site over three years ago (crazy I know), fresh off of my first business venture. I opened a boutique at 25, which may have been too soon, and learned some lessons the hard way. I ended up closing up after three amazing years. It was unplanned, obviously, but out of the closure grew this blog and from day one (and even now), it has been 100% about covering new, emerging talent and under-the-radar designers + shops. Simply put, it’s a virtual extension of my shop–my way of exposing and sharing my love of my favorite spots and items online. I never intended to make a living doing it, it was a hobby and needless to say, I loved doing it.

However, as the site grew I began to see things a little differently and started entertaining the idea of actually making a living from it, especially after hearing the success stories of fellow bloggers. But I got sidetracked. All sorts of ‘life’ happened. After being laid off for the first time ever, from a job I loved, I moved to L.A. with my then fiance and now husband, started a new editing job, only to be laid off again, just five months later. Insert a month or so of self-pity here. I was left with no job, a struggling artist fiance and piling debt from my last business. I decided it was an ideal time to start SaleBite.com, an idea I knew had great potential and could one day generate a steady income.

I had noticed an overwhelming interest in my sales and deals section on Style Bite. I’ve always been a frugal shopper,  waiting for coupon codes, shopping the sales, holding out for my wish list to get marked down and so on. So I toyed with this idea of starting a second site for a few months, then it seemed like the window was wide open and I went for it.  As many of you know who have built a Website from the ground up, it’s harder than it looks. But thankfully, this is my true passion so the work wasn’t really work. I started Sale Bite, you can say it was in Beta. Then more ‘life’ happened. I took a detour to get hitched in Vegas to my beautiful husband Dave, and came back from a honeymoon in Mexico only to once again wrestle some obstacles. While this was supposed to be the best time of my life, I was so stressed with the reality that it was going to be a while before my new site started making money.

It’s so trite, but I believe that many things in life times happen for a reason, and in a particular order for a reason. I was laid off my editing job, got married, only to come back and have my former employers (the ones that laid me off the first time) Splendora, approach me re: a new sale project they were working on. I joined their team to help launch their new iPhone app SalesCast, and plan on being there for a while. They’re amazing, as is the job.  Back to why I believe things happen for a reason. I only started working at Splendora because i had befriended them through my boutique, and i learned my true passion in life was writing and editing for the web, and then if I wasn’t laid off my L.A. job, I wouldn’t have started Sale Bite, and if I wouldn’t have started Sale Bite and gotten married (The Splendora team and I reconnected at the wedding), then I wouldn’t be sitting here working for a powerful and thoughtful team like Splendora and pursuing my ultimate dream of running my own successful Sale Site + Indie Fashion Blog.

But you’re probably wondering where Style Bite fits in here. What I’m trying to say is, as a result of this year’s past events, Style Bite fell through the cracks. I’ve tried to catch it, but things have been crazy with the new site and my new job. But It’s my true labor of love and will be here forever. I’m nearly at the point where everything is lined up perfectly and I can start resurrecting it the way I have wanted to in the past year. I know i sound like a broken record, but Style Bite will return more consistently soon, real soon, and with a vengeance. I may even change things up a bit, add a more personal edge, who knows. But rest assured it will be the same gal behind the keyboard, only hitched and happier.

I can’t even begin to explain how much I’ve learned about running a small business, a blog and juggling it all, and I am MORE THAN HAPPY to share any of it, just ask.

But overall, here are the top 10 things I’ve learned over the past few years:

1. Sustaining a consistent blog can be hard, but it’s worth all the hard work.

2. Anything is possible, but not if you’ve got a sour attitude.

3. Listen to seasoned business owners’ advice.

4. Stay focused.

5. Do your research.

6. You might have to work 40 hours a day, but it’s worth it if you are doing what you love.

7. Don’t do all the work yourself, hire help if you can.

8. It’s OK to say no.

9. Don’t say you can’t do it if you haven’t tried.

10. People may argue, but cute clothes (+ accessories ) can truly make you happy.

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Ebony October 30, 2010 at 2:12 am

Awww Christina thx for the update…I have been an avid reader for a while now, you always have really great content & we share the same passion for exposing emerging designers from around the world. I wish you so much more continued success, congrats on your marriage & thanks for sharing your knowledge!

Tina November 18, 2010 at 10:11 am

Thank you so much for your loyalty Ebony! And your kind words. It means a lot :) xoxo

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