In general, when great boutiques launch labels the result is golden. Case in point: Opening Ceremony, Anica, Creatures of Comfort, Ten Over Six. And now Hawaiian-based retailer Aloha Rag joins those ranks. Known for their cutting-edge selection of high end designers like Margiela, Jil Sander and Golden Goose, it’s no surprise that Aloha Rag decided to add designer to their resume. Their debut collection (designed by owner Tatsugo Yoda) is finally in store, and just like their skill at curating a high-fashion boutique, they’ve got mad design skills too.
The collection is casual and classic at first glance, but the brilliance lies in the details like the side zipper on their button-up, and the leather heart detailing on their incredibly-relevant military jacket.
Aloha Rag’s debut collection is available for purchase online here.