Online shopping just got a lot more exciting because Brooklyn based Dear Fieldbinder has finally launched their Web shop. Thank you Dace for the heads up. I’m loving their perfectly-blended mix of affordable clothing, shoes and accessories from indie labels like Something Else, Dace, Dusen Dusen, Rodebjer and more.
I’ll admit I normally cringe when shops snap their product without out a model, but not in this case. Their simple, sleek and tidy presentation lets the merchandise do the talking. The minimalistic design might have something to do with owner Lara Fieldbinder’s past work experience at the Guggenheim. The site navigation is spot on: all the categories are listed conveniently on the top navigation bar making the whole shopping experience almost too easy.
I want to jump through my computer monitor and claim every piece for myself! Promise: you’ll feel the same way too — I’m guessing that’s a good thing.
or visit Dear Fieldbinder in New York at 198 Smith Street, Brooklyn, NY 11201 | 718-852-3620