I’ll admit it. I’m a Creatures of Comfort addict. They have a special talent of stocking my favorite pieces from designers like Rachel Comey, Henrik Vibskov, A.P.C., LD Tuttle and ACNE, season upon season. Since relocating to Los Angeles, I’ve found myself at their Melrose Ave. boutique more times then my budget will allow. Add that to their well-stocked Web boutique and I’ve got a serious problem on my hands. Jad Lai, owner and buyer was nice enough to participate in my 6 Questions serious and share some top secret info. Ok, maybe not top secret, but stuff she doesn’t tell just anyone:
S.B.:Wh0 are your favorite new designers for fall?
J.L.: For fall we picked up Tom Scott, a sweater designer from NY. He makes really unique and well designed knitwear that I want everyone to try on. Also from Berlin Christian Wijnants. He creates collections with amazing textile and unusual shapes. For accessories, Manu by Lauren Manoogian. She just moved here from NY and makes these amazing paperclip and tape necklaces. Next season she’ll be making equally colorful and playful jewelry, but with leather. Also new in the store, we have clogs from No.6. We sell out of them really quickly since they’re comfortable and sexy at the same time.
S.B.: Name five must-have items from the shop you’ll be wearing this season?
J.L.: 1. Zucca Sweater Hoody 2. Rachel Comey Leopard Skirt 3. VPL Femur Leggings , 4. Isabel Marant Leopard Fur Coat 5. Therese Rawsthorne Contortionist Shirt
S.B.: What’s the best selling item or designer in the store? How about the most popular trends this season so far?
J.L.: Isabel Marant and Henrik Vibskov. Animal prints and leggings seem to be getting their play this season.
S.B.: Other than Creatures, where are you shopping online? How about locally in L.A.?
J.L.: Saint James for my stripe shirts, Amazon.com for books, Heath for tableware, ebay for vintage furniture and jewelry. In LA, I love South Willard for my menswear sweaters and notebooks, Ooga Booga for art zines and random art objects, Hennessey and Ingalls book store in Santa Monica, OK on 3rd street for gifts and knick knacks.
S.B.: What’s your favorite thing about owning a boutique?
J.L.: I’ve met many of my closest friends through the store. Either when they came in to shop, or some are designers and artists I work with. Also, it’s nice to be forced to travel to exotic places for the store. Traveling on buying trips gets tiring sometimes, but it can be a lot worse.
S.B.: What’s next for Creatures of Comfort? Any plans, trunk shows or collaborations in the works?
J.L.: Creatures of Comfort just launched a line for ss10. Also there are plans for a store in NYC… And collaborations will just come naturally, with all the designers we work with…
Creatures of Comfort is located at 7971 Melrose Ave in Los Angeles and online at www.creaturesofcomfort.us.