Lookbook: Whyred Spring/Summer ’08

I can’t keep track of all the amazing Swedish Designers out there. I value clean, simple, modern lines, and they provide this, but with an edge. Whyred, out of Stockholm, has been around since 1999 and is the brainchild of Roland Hjort, Lena Patriksson and Jonas Clason. While the collection is backed by three different minds, the general aesthetic maintains a consistency season after season. Here are some snapshots of their spring/summer ’08 collection. The designer’s website doubles as an e-commerce site, but for those in the US, the collection can be purchased online at Impulse Seattle.